Is TV dead or is there a better system?

11 02 2010

Hulu, Bit Torrent, iTunes , DVR, Flo TV and TV tuners for laptops and desktops have change how people receive their fave shows.

Now with Hulu to charge to watch your shows online, it faces the long held believe that TV is free.  Granted local tv is broadcast for free, but what some people may not be aware of is that local advertisers pay for the rights to show your favorite episodes. Also your favorites show would not even be made with the networks being to sell time around their latest drama.

This is what you need to watch for your series whether it is a tv or the web.  Think smarter then the big guys.  Use web hits rather then using Nielsen.  Create a buzz. Offer things that  can’t be pirated.

You can use this to your advantage when you pitch your show either for the networks themselves or to individual affiliates.  Call your local station and buy time. The easiest time slots to get are Saturday or Sunday afternoon or late night for the CW or MyNetworkTV stations. You will need to think beyond the basics of just making the show you need think of twitter, facebook fan page, a blog (from the characters, actors, producer,  behind the scenes)  maybe even transmitting your show online.

If done online, you need to keep in mind the length of the commercials and ads that will be on your page.  If you want to charge offer something along the lines of DVD special features. Look at iTunes season pass for inspiration.  Check out http://www.influxis.com/applications/tvstation/ Flash based tv station. Keep in mind you may be able to sell time on your network to other filmmakers.

Pull a George Lucas and license the hell of it.  With sites like cafepress. com and zazzle.com and customink.com you make your own custom t-shirts, bags and mugs.  Also look into props, autographs or contests with advertisers.

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Top 10 reasons to run a minimalist production (can be used for tv/web/feature film productions)

25 11 2009

Top 10 reasons to run a minimalist production (can be used for tv/web/feature film productions)

  1. Costs less money

a) less gear less to insure

b) fewer PC programs less to buy easier to use faster training

c) Smaller crew less payroll less insurance moves faster

2. Offers more creative solutions

a) forces the crew to work w/ different ways for dealing w/problems w/o the money to throw at it

3. Forces focus on the story not on effects

4. Work more effectively and efficiently

a) know the desired output of your project have the right programs to convert the audio and video to the end product

b) offers experiment w/ open source programs and/or cloud computing

c) offers more coordination across time zones (outsourcing)

d) allowing people to work to their strengths

5. Some positions could be outsourced

a) location scouts

b) script writer

c) editor/ after effects/ sound editors

d) publicist

6. Allows for flexibility

a) fewer distortion through the team “clearer communication”

b) faster to move “IE. Company move” fewer transportation costs

7. A small team is easier to motivate

a) have a like minded, energetic and focused team

b) get the best DP Script Sup and Sound guy/gal

8. If the project is profitable a bigger take for each member

9. Using speed as a start up tool

10. Faster turn around leads to availability of team members to take on more projects and allows for easier scheduling





How to prepare for TV

21 10 2009

These pointers for anyone going on TV.  I work at a local TV station and watch people with great companies or non-profits to promote.  Some knock it out of the park, while others are a train wreck.  I hope to help anyone who is looking to do their first TV appearance.

Step 1 PRACTICE!!!!!! Nothing is worst than watching someone from bright and cheery with the host before the cameras go on to someone just freezes the second we go on the air.  If possible contact the studio and find out who will be hosting and what questions will be asked. It’s not cheating to do so.

Step 2 Be Prepared. Have a package ready with pictures, props (if necessary) and the points you wish to cover and anything you would like to be shown on a graphic, such as the correct spelling of your name (It happens) to your website, phone number or a brief description of your event.

Step 3 Be Interesting. Think the 4 w’ and 1 h of journalism. Who, What, Why When and How.  As a side note learn the art of the soundbite. Be able to summarize your point in a sentence or two max.

Step 4.  Be Relatable…. you were charming enough to get on TV. Just relax and talk to the host. Don’t worry about looking into the camera, your focus should be talking to the host and answering their questions.

Step 5. Be on TIME!!! If you’re scheduled for a certain time be 10 minutes early.  If you are going to be late CALL!! It’s still possible to be on that days show. If you are the last guest and you’re late don’t count on being on as the director as most likely has filled your spot.  (Take this as the average…always call the studio beforehand to find out their rules.)

Step 6. Be patient. The Control Room is a busy place. A lot happens in there…DO NOT interrupt them unless it is absolutely necessary. Someone will let you know what is going on during a commercial break.  Technical difficulties happen!! DO NOT panic. When on live TV anything happens, just roll with it.

Step 7. Be Presentable. Clean hole less clothes, no swear words  or indecent images. Think of this as a job interview. Even Chelsea Handler asks her losers to dress nice.  Also don’t wear clothes or accessories that make a lot of noise.  Mics pickup everything.

This is just a basic list but you follow these rules you will find that your TV appearance will go a lot easier.